We buy a lot of Talenti. If you haven't had it you really should try it. But their packaging drives me nuts. After I did my post on our plastic collection I realized I forgot to include the fifteen or so empty Talenti jars we have in a drawer and I knew I had to write this post. Plus, this is a good opportunity to start the social-media dialog part of my endeavor here. I'd really like Talenti to re-think their packaging and I hope to use Facebook and Twitter to start a dialog. But back to the product.
I get it, Talenti, the ice cream market is crowded and your product sure stands out in the freezer case. You can see just how delicious the ice cream is or will be as soon as you buy it and rush home to eat it. It works. You hooked me. But then you have these jars...
By their own admission their "jars are not microwave safe and not dishwasher safe" which I found out the hard way. That means I never use them for messy food storage because I avoid hand-washing dishes as much as possible. So we freeze nuts in them, we store random bits of hardware in them, we use them as scoops for grain at the barn and still the drawer collection grows. And I have to assume that sane people just toss them into the recycling for those in a community with plastic recycling all the others go into the garbage.
According to a CNBC article from 2013, "since 2007, Talenti's revenue has exploded from $1 million to $49.3 million last year. Which says to me they've established themselves in the market. But let's dig into that number further. If we just use a retail estimate of $6 a pint that's more than 16 million pieces of plastic (jar + lid) floating around our planet somewhere in just one year! I don't think our earth can afford Talenti's marketing strategy.
The above article says that Talenti has global ambitions- "If Starbucks can sell their coffee in Italy, I think we can sell our gelato in Italy." I urge them to consider whether their global view actually includes the earth itself and whether their gimmick is more important than our oceans?
I'd love to hear from them on any work they're doing towards alternative plastics, ending the use of plastic, helping to further plastic recycling, education on plastic pollution or any other ways that they're offsetting their impact on the environment. Please, let us know.